about us

Bear Moon Spirits traces its roots to the inspiring serenity of the wilderness of Sonoma County, where the American Black Bear have called home for a millennia. The Russian River region is well known to California residents as a place of exceptional beauty inhabited by very down to earth and accessible people, and this embodies our mission of our brand to a tee. Bring the Bay Area a selection of ultra- premium quality spirits, while maintaining a premium price point.

Bear Moon Spirits borrows its name from the lore of several Native American nations across the Midwest from Mkokisis to the Potawatomi clan of the Great Lakes, to Hujwiconin to the Winnebago people further south, and the Osage tribes whose word for the celestial body Hahewira means “night luminary.” As one of the brightest moons on the calendar, a Bear Moon occurs just shy of the first full moon of the new year and is so dubbed due to the preference of many bears to give birth to cubs in January, partway through their annual hibernations. 

A new year brings with it new challenges, so let’s raise a glass to the Bear Moon seeing us through a safe, exciting, and adventure filled year!